Our Story


Established in 2011, HYPE. began as a self-funded project by two rebellious friends bucking the trend and creating what would soon become some of UK’s most iconic printed tee’s, along with the infamous slogan lighter, “get your own f**king lighter”.
After winning a t-shirt printing competition, HYPE. had its first batch of stock which sold out in a matter of hours... with a high demand for more. Soon after, major retailers came knocking at the door wanting in on a piece of the action of the newly founded UK streetwear label. What started with a simple script over a floral print t-shirt and a tongue in cheek lighter has snowballed into what HYPE. is today.
Our complete range now covers mens, womens and kids apparel with an extensive range of accessories, from footwear to bumbags and sunnies.. all with a little attitude.

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